Wednesday, 2 January 2013
Building good relationships
Gilbert Melendez will get UFC lightweight title shot, Dana White promises
No Strikeforce fighter has suffered more as a result of the dispute between Showtime and UFC president Dana White than Gilbert Melendez.
Many knowledgeable mixed martial arts experts believe the Strikeforce lightweight champion might be the best 155-pound fighter in the world. But since Zuffa's purchase of Strikeforce from Silicon Valley Sports & Entertainment in March 2011, has fought just three times and hasn't gotten anywhere near a mega-event.
That is about to change with the demise of Strikeforce after its Jan. 12 show in Oklahoma City. That card will mark the final Strikeforce event as part of an agreement announced earlier this month between Zuffa and Showtime, which televises Strikeforce events.
UFC president Dana White said fighters under contract to Strikeforce would be folded into the UFC. Melendez is injured and unable to defend his title in Oklahoma City next month, so his next fight will be in the UFC.
White told reporters Thursday following the pre-fight press conference for UFC 155 that Melendez's first bout in the UFC would likely be a title shot.
"We'll see, but we'll probably bring him in and give him a title shot," White said.
As usual, White covered a slew of topics in his post-news conference scrum with reporters. Among the other gems:
? White said the UFC would put an event in Puerto Rico before 2014. The UFC last held an event in Puerto Rico in Bayamon on Feb. 16, 1996.
? He confirmed that he has begun casting for a Mexican version of "The Ultimate Fighter" and said the company is still in talk with networks there about a television deal.
The problem, he said, is not introducing the fans to the sport. Mexicans are notorious boxing fans and White said the UFC's market research has shown that there is plenty of interest among them in mixed martial arts. The issue is reaching what he believes is the proper television deal, which he admitted has been harder than expected to accomplish.
"We're dealing with some of these countries where five families run all of Mexico," White said. " ... Once we get the right deal, I know it will be big [among the Mexican fans]."
? White said the UFC's partnership with Fox and its related networks has been "unbelievable." He said Fox officials kept their promise to him and moved the U.S. version of "The Ultimate Fighter" to Tuesday nights on FX beginning with the debut of Season 17 on Jan. 22.
That season will feature light heavyweight champion Jon Jones and former middleweight title contender Chael Sonnen as the coaches.
The UFCs 18-34-year-old male demographic wasn't home to watch Seasons 15 and 16 and the ratings sank dramatically from its pre-FX days on Spike.
"I've said this to you guys a million times, but FX loved us on Friday nights," White said. "But they're good partners and they promised me [they'd change nights if it didn't work out]. They said, 'Let's try to build this on Friday to a point where you're happy with the [ratings]. If it doesn't work out, we'll move you to another night.' And they kept their word."
By going on Tuesday, the UFC will avoid competing directly with Bellator's reality series, which will be held on Thursdays on Spike starting Jan. 17.
? White said 2012 was a good year for the company despite its unbelievable rash of injuries. He said pay-per-view numbers were lower than in 2011, but said the drop wasn't alarming and was not unexpected given the major issues with injuries the company experienced.
Tuesday, 1 January 2013
How To Turn Affiliate Marketing Into Your New Cash Cow
Thank You

MMA Marketplace: The perfect gift for the old-school MMA fan
Do you know an MMA fan who proudly reminds you at every opportunity that he's been watching since UFC 1? Who complains about the rules and time limits "ruining everything?" Who rewatches PRIDE fights every weekend? Well, if you drew this person in Secret Santa, Cagewriter has the perfect gift.
Lenne Hardt, the woman who melodically and memorably announced fighters during introductions during PRIDE bouts, will record your voicemail message or ringtone. Here she is introducing Wanderlei Silva at PRIDE 33.
That's pretty awesome, and it can be your name that she's saying. Voicemails and ring tones start at $50, and she'll also do wedding announcements. Check it all out here.
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