Tips On Social Media for Marketing

The popularity of social media isn't just for fun: it's a fantastic tool for marketing. Whatever your business, you should be taking advantage of social networking as a way to build your audience, maintain loyalty, extend your brand, and grow your market share. Google analytics are the classic resource. For good reason, too, as they are powerful. You can filter your site traffic by source (e.g. youtube.com), and see how many conversions are coming from social media. A new tool lets you run content experiments to determine which combinations of content (headline, graphics, copy, offer, and call to action) lead to the most conversions.

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