Viacom's CMT channel recently aired its biggest tent-pole of the year, the CMT Awards. This year's awards not surprisingly was more social than ever before. The network incorporated social strategically throughout the night to successfully trend worldwide on Twitter minutes into the beginning of the broadcast.
Friday 29 June 2012
CMT Awards dominates Twitter trends with 40 topics in all
Viacom's CMT channel recently aired its biggest tent-pole of the year, the CMT Awards. This year's awards not surprisingly was more social than ever before. The network incorporated social strategically throughout the night to successfully trend worldwide on Twitter minutes into the beginning of the broadcast.
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