Like so many things that go on to have big success, Yammer, the enterprise social networking company that was just officially acquired by Microsoft for a cool $1.2 billion, had an inauspicious start. At first, the company was actually not a company at all -- it was built as an internal feature within a genealogy startup called Geni, to let Geni employees communicate with each other about work. Soon, though, Geni co-founder David Sacks realized that this tool they'd built could be very useful for others -- and that it could turn out to be a better business opportunity than Geni itself. And voil�, Yammer was born. The really cool thing is that TechCrunch was on it from the very beginning.
Tuesday 26 June 2012
Memory Lane: Watch The Moment In 2008 When Yammer Launched As A Standalone Business
Like so many things that go on to have big success, Yammer, the enterprise social networking company that was just officially acquired by Microsoft for a cool $1.2 billion, had an inauspicious start. At first, the company was actually not a company at all -- it was built as an internal feature within a genealogy startup called Geni, to let Geni employees communicate with each other about work. Soon, though, Geni co-founder David Sacks realized that this tool they'd built could be very useful for others -- and that it could turn out to be a better business opportunity than Geni itself. And voil�, Yammer was born. The really cool thing is that TechCrunch was on it from the very beginning.
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