Filed under: New York Auto Show, Sedan, Lincoln, Luxury
Ladies and gentlemen, this is the 2013 Lincoln MKZ, which Ford hopes will turn around its stagnant luxury brand. Based on the MKZ concept vehicle that was revealed in January at the Detroit Auto Show, the production version looks largely unchanged except for practical concessions like visible door handles and larger side mirrors. Whether or not the new look, described by Lincoln Design director Max Wolff as "elegant simplicity," will resonate with buyers remains to be seen, but it has the Autoblog team split right down the middle.
We're all in agreement, however, about the improved interior design, especially the Push Button Shift gear selector that makes for a smooth, uncluttered center console. The MKZ will of course be available with SYNC and MyLincoln Touch, which are complemented by a large 10.1-inch LCD instrument cluster and 8-inch center touchscreen. The interior is covered wall-to-wall in leather, real wood trim and metal accents, and Active Noise Control, which cancels out offending audibles, is standard equipment. Optional is a unique 15.2-foot Retractable Panoramic Roof that takes sunroofs to the extreme.Where the 2013 MKZ sets itself apart most from rivals are its suite of driving and safety technologies.
Three powertrains will be available for the MKZ at launch. Standard is a turbocharged 2.0-liter EcoBoost four-cylinder engine producing 240 horsepower (on premium fuel) and 270 lb-ft of torque while returning 22 mpg city / 33 mpg highway. More power is available via a 3.7-liter V6 generating 300 hp and 277 lb-ft of torque, which returns 18 mpg city / 26 mpg hwy. The MKZ Hybrid is also back offering a combined output of 188 hp from its 2.0-liter four-cylinder and electric drivetrain. EPA estimates aren't available for the MKZ Hybrid, but Lincoln says it should remain America's most fuel-efficient premium sedan. All-wheel drive is an option for both non-hybrid models, which also receive six-speed automatic transmissions and paddle shifters, while the MKZ Hybrid is front-wheel-drive only with a CVT.
Where the 2013 MKZ will set itself apart most from rivals are its suite of driving and safety technologies. First up is Lincoln Drive Control, which effectively coordinates every system on the car to continually refine the ride and handling in real time. The most interesting of these systems is the Continually Controlled Damping suspension system, which offers normal, comfort and sport modes and activately adjusts the dampers up to 50 times per second.
As for safety, the MKZ may set a new benchmark for the number of sensors onboard. There's a mono-vision camera integrated into the rearview mirror to read lane markers on the road, radar sensors for the adaptive cruise control and active Collision Warning with Brake Support, and more short-range wide-angle radar sensors for help with parking and backing up. The MKZ will also class-exclusive inflatable second-row seatbelts that compliment the eight airbags located elsewhere around the vehicle.
Lincoln has a tough slog ahead to compete for real in the luxury sedan category. Ford marketing chief James Farley has made the restoration of Lincoln a personal mission. While the MKZ does show promise as the most legit offering from Lincoln in many years, Farley is also counting on a new brand of service to get the job done.
Lincoln will be launching a 24/7 live concierge on its website later this year. The live help is meant to give the Internet shopper the easiest experience of any car brand. Tell the concierge what you want to see, such as competitive pricing or specs, and he or she will put it on your screen. No navigating the website necessary. All the information, including the configured car assembled for the shopper during the session gets saved.
It is part of Farley's plan to differentiate the Lincoln shopping experience from the competition. He compares his plan to how five-star boutique hotels have differentiated themselves from chain hotels. No doubt luxury shoppers appreciate added layers of personalized service, but they also are very brand conscious, and it will take years of getting everything right to put Lincoln on equal footing with the likes of Mercedes-Benz or even cross-town rival Cadillac.
We're very eager to see the 2013 Lincoln MKZ in person at the New York Auto Show this week, so until we can bring you our own in-person live shots, take a look at the gallery above and scroll down for Lincoln's official press release.
Continue reading 2013 Lincoln MKZ shows final form for production
2013 Lincoln MKZ shows final form for production originally appeared on Autoblog on Mon, 02 Apr 2012 20:00:00 EST. Please see our terms for use of feeds.
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